Webflow vs Figma The Complete Comparison Guide for 2025
Webflow and Figma are two terms that are frequently used in relation to online design. While they both play important roles in modern web design workflows, they serve different functions and excel at different things.
Figma is a collaborative interface design tool that specializes in user interface and experience design. Contrarily, Webflow is a web design and web development tool that facilitates development and deployment without the need for code writing. Essentially, it bridges the gap between design and live experiences.
Wondering which one to choose for your business needs? Well, you shouldn’t.
In this post, we’ll go over the fundamentals of Webflow and Figma, as well as why they’re the best and other aspects, so you can make the best option for your company’s requirements.
What is Webflow?
Webflow is a cloud-based website design and development platform that helps users create beautiful, responsive websites without any coding experience. To put it simply, it combines web design, programming, and publishing for end-to-end website development. It comes with a simple drag-and-drop interface that speeds up and simplifies design.
The platform’s unique selling feature is its ability to build clean, semantic HTML, CSS, and JavaScript code automatically. Integrating Webflow helps with development for more complex elements that may not be available in the visual page builder.
On top of it, Webflow also includes a comprehensive set of features, such as a visual editor, adjustable layouts, advanced styling, animation, and other interactive elements etc, to make website development easier, faster, and visually appealing. It also includes a built-in CMS, making it easy to manage dynamic content like blogs, portfolios, and e-commerce stores.
What is Figma?
Figma is a free, cloud-based collaborative platform that helps teams create, prototype, and share designs effortlessly. This one-of-a-kind design tool has taken the industry by storm with its powerful features and easy accessibility. Designers, developers, and product managers rely on Figma to create everything from wireframes and high-fidelity mockups to vector edits, design specs, and more.
Users can seamlessly access this tool from literally anywhere. It is a cloud-based tool – offers accessibility with the web while having native apps for Windows, macOS, Linux, and Chromebook. It also powers real-time collaboration to keep every member on the same page.
Figma has a vast library of reusable components, helping teams maintain consistency across projects. It integrates seamlessly with popular tools like Jira, Slack, and Zeplin, ensuring smooth communication and an efficient workflow.
Webflow vs Figma Key Comparison
1. Ease of Use
When it comes to designing websites, the ease of use of design tools refers to an intuitive user interface, simple navigation, and accessible functionalities. Let’s explore how Figma and Webflow compare in terms of simplicity of use.
Webflow’s visual interface strikes a suitable mix between power and usability. This means you can design professional-looking websites without writing a single line of code. However, if you are unfamiliar with web design principles, the learning curve may be severe for beginners. Nonetheless, with the proper resources and persistence, mastering Webflow is possible.
Figma is a popular choice among designers due to its user-friendly interface. It’s designed to be simple to use, especially if you’re already familiar with other design applications. In addition, Figma provides numerous tutorials and tools to assist new users in getting up and running quickly. However, when several users work together in real time, things might become chaotic.
Winner: Webflow and Figma are both fairly simple to use, however, Figma has a minor advantage in this regard.
2. Designing & Prototyping
When it comes to designing and prototyping capabilities, both Figma and Webflow offer best-in-class options.
Webflow’s design features focus on layout control, interactions, and animations, making it great for web development. However, Webflow lacks dedicated prototyping tools like transitions between screens or interactive wireframing. While it allows real-time previews, its design process is more structured around building live websites rather than creating flexible prototypes.
Figma, on the other hand, is a powerful design and prototyping tool built for UI/UX design. It offers vector editing, reusable components, and advanced prototyping features, including interactive transitions, animations, and user flow testing. Unlike Webflow, Figma is not meant for live website development but excels in designing and refining user interfaces before moving to development.
Winner: Figma wins in design and prototyping due to its flexibility, collaboration features, and advanced interactive prototyping tools.
3. Customization Options
Figma and Webflow both include customization options to help designers personalize their work, although their focus and depth could vary.
Webflow provides numerous methods to personalize and make your site stand out, including a user-friendly editor, custom fonts, colors, layouts, elements, and styles for complete customization. It’s cool because you can customize the HTML and CSS code of your design down to the last detail.
Figma offers a rich set of customization tools as designers can work with vector graphics, text tools, and component libraries to create visually appealing interfaces. You can add some custom codes, but there are limits. Although, the figma customizations are not as in-depth as Webflow. And if you are aiming for super-fancy customization, you will need extra tools.
Winner: Webflow clearly wins as it allows users to customize every aspect of their design.
4. Collaboration Features
Collaboration is an important part of modern design, and both Webflow and Figma provide outstanding collaboration tools.
Figma is a cloud-based design tool that guarantees reliable, end-to-end cooperation. It incorporates live collaboration, real-time feedback, the ability to write comments within designs, and the capacity to iterate on designs at the same time, making Figma an ideal tool for collaborative teams.
Webflow concentrates on designing and developing usable websites, but it also offers collaboration capabilities. Multiple users can work together in real time on web layouts and designs, thanks to Webflow’s multi-access collaboration features. Furthermore, the Webflow Designer offers capabilities for role and permission assignment, guaranteeing efficient project administration and teamwork.
Winner: Finally, Figma’s rich collaborative design features may be more suited for teams that require considerable participation during the design process.
5. Integrations
Webflow and Figma both are quite versatile and can integrate with various tools; however their integrations with tools differs considerably.
Webflow provides integrations primarily to improve the web design and development process. These consist of e-commerce platforms, marketing tools, data analysis, and customer engagement solutions. Webflow can now create dynamic, interactive websites, manage online storefronts, analyze user activity, and connect with visitors, thanks to these integrations.
Figma connects effectively with several tools, allowing you to do more and enhancing its usefulness. These integrations often incorporate productivity and collaboration platforms, version control systems, and other design tools. Figma can interact easily with Sketch, Adobe XD, and InVision, allowing for collaboration.
Winner: Figma and Webflow collaborate with other tools; however, there is a difference. Figma is compatible with a number of design tools. Webflow combines with analytics, marketing, SEO, and web development, among other things.
6. Support and Community
Figma and Webflow are popular platforms with active communities and a wealth of official and community-created educational resources providing comprehensive support.
Webflow offers excellent customer service. They provide a help center with articles and guides. You can get immediate assistance from the Webflow support staff if you’re a registered user. You’ll also have access to troubleshooting manuals and Webflow Experts for professional help. It features a large community base, as well as forums where users can discuss and share ideas, making them feel like they are a part of something bigger.
Figma offers you a lot of assistance. They have a large help center, frequently asked questions, and a support staff for any technical issues or difficult queries. Additionally, there’s a vibrant Figma community where you can interact with other designers, attend events, and join forums. There is even a page in Figma where designers may showcase their work and discover interesting creations by other people.
Winner: Webflow and Figma provide a variety of tools to help users thrive on their platforms, with a focus on community involvement and user assistance.
7. Pricing
The pricing of these two platforms varies considerably.
Webflow offers flexible pricing plans categorized into Site Plans and Workspace Plans to suit individuals, businesses, and enterprises.
Site Plans are for hosting websites and include a free Starter plan.
- The Basic plan costs $14/month (annually) and is ideal for simple sites.
- The CMS plan at $23/month (annually) is designed for content-driven sites
- Business plan at $39/month (annually) supports high-traffic websites.
- For Ecommerce, the Standard plan starts at $29/month (annually) with a 2% transaction fee.
- The Plus plan at $74/month (annually) removes transaction fees.
- The advanced plan at $212/month (annually) supports higher sales volumes with premium features.
Workspace Plans cater to teams and agencies.
- The Freelancer plan costs $16/month (annually) for individual professionals.
- Agency plan at $35/month (annually) offers unlimited un-hosted sites.
- Businesses can opt for the Core plan at $19/month (annually)
- Enterprise workspaces with custom pricing for large teams.
Figma provides a free price plan with certain restrictions, including a 30-day version history.
The paid plans:
- Figma Professional ($12 per month per user) – It is for professional designers and small to medium-sized teams.
- Figma Organization ($45 per month per seat) – For larger businesses or teams that require greater security and administrative capabilities.
- Enterprise – For very large companies or enterprises with extensive operational and security demands — costs $75 per month per seat.
Winner: Figma wins on pricing with its robust free tier and more affordable plans for design teams. Webflow has higher costs due to hosting, CMS, and e-commerce features etc.
8. SEO
Another feature comparison that we’ll be discussing is SEO, which impacts the ranking on search engines.
Webflow provides a number of SEO tools and capabilities right within its platform. It has features like automatically generated sitemaps, alt text for photos, and customizable meta titles and descriptions. Additionally, Webflow facilitates clean code output and responsive design for improved accessibility and performance, both of which contribute to higher SEO rankings.
Figma can indirectly help with SEO by allowing designers to create SEO-friendly web designs. This includes creating accessible interfaces, optimizing visual elements for speedier page load times, and ensuring the design is responsive to diverse devices. It’s crucial to remember, nevertheless, that Figma does not manage SEO aspects.
Winner: At the end, Webflow has an edge for sure, as it offers a number of Seo specific features.
Conclusion
Both Figma and Webflow are powerful tools, but they cater to different needs in the design and development process.
If you’re focused on UI/UX design, prototyping, and collaboration, Figma is the clear winner. On the other hand, if you’re looking for a no-code solution to build and launch a website, Webflow is the way to go. The right tool depends on your specific workflow and project goals.
Also, you can choose both. Instead of picking one, many designers use Figma for wireframing and prototyping, then move to Webflow for development and deployment.
And, if you are looking for a professional company that can help you with leveraging Webflow, Figma, or converting Figma design to Webflow, you can reach out to Pixel Perfect HTML. We understand your business needs and ensure the best results.
